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About Woland Technology

Woland Technology is a Charlotte, North Carolina-based business providing affordable yet highly professional web development services to business owners and organizations in the Carolinas and beyond.

We work closely with each of our clients to develop a plan specific to their business needs - and their budget. As a small business ourselves, we understand your need for professional services without the high price tag. Start to finish, we are here to help you build a successful online business.

Read more about us in feature article of Woman With Know How magazine.

Our Team

Lena Lumelsky

Lena LumelskyLena Lumelsky is the founder, CEO and lead programmer of Woland Technology. She has 17 years experience in information technology, including in IT management positions at Goldman Sachs, Deutsche Bank and Merrill Lynch. Lena graduated from the University of Michigan with a Masters in Computer Science. She and her husband, Greg, have three daughters and live in Charlotte, NC.
Greg Lumelsky

Lena LumelskyGreg Lumelsky is CTO and legal counsel to Woland Technology. He has 13 years experience as an attorney in private practice, with a focus on transactional law. He has been fiddling with computers and computer-assisted imaging since 1981, when his father lugged the first IBM PC home for the holidays, and the fascination has never let up. Greg enjoys running, photography and being a creative thorn in Lena’s side.
Onawa Rock

Woland Tech Team: Onawa RockOnawa Rock has a B.A. in Art from the University of New Mexico and an A.A. in Digital Media Design from Frederick Community College. Onawa has worked as a graphic designer since 2012 and enjoys both the creative and technical challenges and variety of projects. She lives in Western Maryland with her husband, daughter, two dogs and cat. She enjoys history, cross stitch and camping.
Joy Holden

Woland Tech Team: Joy HoldenJoy Holden received a degree in Computer Tech from Spartanburg Community College in 2006, and was recognized in the Web Development department with the "Outstanding Student Award." Since graduating she has worked on several marketing teams - growing her skills in both web design and graphic design. When not on the clock, Joy is a busy wife and mother of three who loves interior design, finding new recipes on Pinterest, and keeping up with the latest sci-fi movies and tv shows.
Celeste Horton

Woland Tech Team: Celeste HortonCeleste attended UNC Wilmington and then immediately entered the business world. Her lifelong love of wine led her to working for a distributor selling and educating others about the products. After taking a little time off for kids, she then went back into the food industry and helped out with behind the scenes event planning and keeping salespeople at her office in line. Celeste is Woland Technology's Social Media and Electronic Newsletter expert. In her spare time, she volunteers at her children's school & church.
Julia Novikova

Woland Tech Team: Julia NovikovaJulia Novikova is a designer and front-end developer, based in New York. For over 5 years, Julia has been resolving issues, big or small, in the fields of strategy, marketing, graphics, and technology. Julia believes in building collaborative relationships with her clients to ensure personalized solutions. When unplugged, Julia loves to travel, cook, sew, and people watch.
David Berger

Woland Tech Team: David BergerDavid has been a digital marketing thought leader for large and small businesses for over 15 years. David takes a data-centric approach to growing online businesses, working with stakeholders to develop a plan for their digital presence, and then maximizing outreach through SEO, Pay per click, email marketing and content development. David's expertise in online analytics (using Google Analytics or Adobe Site Catalyst) ties it all together to ensure you see results from your online marketing investment.

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